Strategic Partnership
Opportunity
Leveraging Complementary Strengths for Growth
Presented by: Miguel Reyna, CEO – Western Foods
Executive Summary
Strategic Alignment
Overview
- Overview of JFC International and Western Foods
- Strategic rationale for partnership
- Opportunities, risks, and discussion areas
Aligning complementary strengths to explore strategic fit

Executive View
Why This Partnership
Works Now
- Market demand for trusted, heritage Asian brands paired with modern, value-added innovation
- Supply chain resilience increasingly critical; dual manufacturing assets and established distribution reduce risk
- Koda Farms brand equity creates immediate credibility and differentiation
- Combined capabilities accelerate speed-to-market while controlling quality and cost
Market timing, brand trust, and supply chain resilience align now
Company Overview
JFC International
- Established Asian food distributor with decades of experience
- U.S. headquarters with global sourcing reach
- Trusted partner to retail and foodservice customers
A long-standing, reliable market leader


Company Overview
Western Foods
Distinctively Innovative
- Vertically integrated grain and flour manufacturer
- Decades of milling, blending, and ingredient expertise
- Focus on quality, innovation, and customization
- Milling operations in California and Arkansas
Integrated capabilities enable quality and flexibility.

Scale Across Markets
Satellite Rice Mills
- Identify strategic locations in North America where it would be effective to have brown rice milled, packaged and distributed efficiently within a region to gain a competitive advantage
- Similarly to what The Rice Factory is currently doing with Japanese rice in Hawaii
Satellite Mill
A proven platform for efficient market expansion
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Expanding a Trusted Heritage Brand
Koda Farms Licensing
& Growth Potential
- Licensed steward of iconic Koda Farms brands
- Preservation of heritage rice and rice flour products
- Commitment to quality and brand legacy
- Existing loyal consumer base
- Opportunities for line extensions
- Kokuho Rice (Yellow) + Kokuho Rose (Pink)
- Alignment with gluten-free and specialty trends
Heritage credibility strengthens market trust and creates a foundation for disciplined growth
Scale Across Markets
Global Distribution
Network
- Nationwide U.S. distribution footprint
- Strong international sourcing and logistics capabilities
- Ability to scale products efficiently across channels
- Identify key strategic locations for satellite rice mill to mill brown rice to white and package for optimum distribution
A proven platform for efficient market expansion
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Brand Equity
Globally Recognized
Brands
- Portfolio of well-established Asian food brands
- Strong consumer trust and brand loyalty
- Proven success across multiple retail banners
Brand trust drives repeat demand
Strategic Synergies
Complementary
Strengths
- JFC: Distribution, brands, market access
- Western Foods: Manufacturing, innovation, flexibility
- Shared commitment to quality
- Our combined strengths create a formidable platform for growth, innovation, and market leadership
- Start our own e-commerce site (i.e. WEE)
Distinct strengths align around shared quality standards
Risks & Considerations
Market & Competitive
Considerations
- CA Mill Strategy = World Dominance! Competing brands will feel the pressure
- Competitive landscape — Diamond G, Hinode, Shirakiku, Chunha Ilmi and other competing brands
- California Drought and other limiting factors for rice production = Dual supply chain
Market competition and supply constraints heighten the value of strategic alignment


Sustainable, Regenerative, Verified Sourcing · Gluten-Free Milling
Verified from the farm through the mill.
Gluten-free rice, flours, stabilized rice bran, pulses, ancient grains, and inclusions, sourced to whatever verification your brand needs (regenerative, identity-preserved, low heavy metals, non-GMO) and processed in dedicated gluten-free mills.
Why Buyers Use This
Most suppliers can tell you a sourcing story or a milling story. Western Foods owns both: dedicated gluten-free mills in California and Arkansas, paired with verified sourcing programs tailored to each buyer (regenerative, identity-preserved, low heavy metals, non-GMO, or custom). That end-to-end chain of custody is what makes 2030, Scope 3, responsible-sourcing, and clean-label claims defensible.
Buyer Checklist
- Verified SourcingRegenerative, identity-preserved, low heavy metals, non-GMO. Your choice.
- Gluten-Free MillsDedicated GF facilities in California and Arkansas.
- TraceableSeed-to-table chain of custody across grains, flours, and bran.
- FunctionalTexture, flavor, moisture, browning, and nutrition support.
Ingredient Families: Your Verification, Our Milling
Rice
Packaged milled rice, long grain and medium grain, including documented program rice.
Flours
White rice, brown rice, pulse, legume, and ancient grain flours.
Stabilized Rice Bran
Shelf-stable rice bran for nutrition, fiber, and clean-label formulation.
Inclusions + Custom
Rice, pulse, and ancient grain inclusions, plus blending, extrusion, and packaging.
Verification-Ready Proof
AgriCapture 2025 outcomes and Graphyte carbon circularity proof.
The Story Sales Can Tell
Western Foods delivers whatever verified sourcing your gluten-free ingredients require (regenerative, identity-preserved, low heavy metals, non-GMO, or custom), milled in dedicated gluten-free facilities, with documented proof points already in hand.
Positioning: verified farm-to-mill + gluten-free + the proof your brand needs.
Use It For
Strategic Geography
Sourced, milled, blended, and extruded in America's agricultural epicenters.
Two U.S. hubs connect farm relationships, gluten-free capabilities, and regional supply intelligence.
California
Woodland, CA
West Coast access, sourcing coordination, and GF ingredient
Arkansas
Pine Bluff, AR
Rice-belt proximity, milling capacity, and Graphyte circularity
One partner. Verified farm-to-mill proof.
Rice, flours, stabilized rice bran, pulses, ancient grains, and custom processing. Sourced to your verification, milled to gluten-free.
Thank
You
We value the opportunity to explore potential alignment between JFC International, Western Foods, and Koda Farms.